One way we keep on top of client needs is to carefully listen to them. Every month or so we run Q-&-A sessions with clients and their friends. A key motivation is to keep our ears tuned for ideas and innovations to add useful functionality for all users. However, we frequently hear entertaining insights into how our software engages people. Here’s a recent example.
Two men, in their mid-forties, are chatting over a business breakfast. Suddenly, one excuses himself and goes to the bathroom. He is sweating slightly, feels uncomfortable, splashes some cold water on his face. He returns to the table, apologises to his colleague and suggests they defer their discussion to another day. With that, he pays the bill, tips the waiter and proceeds to his car. He wonders what just happened? Within an hour he learns he’d undergone a heart attack – an event that changed his life forever.
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